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Welcome to
BLOOM EFFECT

PHOTOGRAPHY & VIDEOGRAPHY

Empowering beautiful souls in Sarasota and Bradenton — one story at a time.
I’m Astrid, and I’m here to capture your beauty, your strength, and the unique journey that makes you, you. Let’s create something truly unforgettable — together, through the lens.

with love,
Astrid

Editorial · Glamour · Portraiture · Headshots · Boudoir · Branding · Empowerment · Lifestyle · Styling · Image Consultancy - Editorial · Glamour · Portraiture · Headshots · Boudoir · Branding · Empowerment · Lifestyle · Styling · Image Consultancy

Learn
HOW TO FALL IN LOVE
WITH YOU, AGAIN!
Hey, there
BEAuTIFUL SOUL

I’m Astrid, the heart and eyes behind Bloom Effect Studio — a Sarasota photography studio where transformation meets authenticity. I’m so thrilled you’re here. Let me share why I do what I do, and more importantly, how I hope to help you see yourself in a whole new light.

As a woman, a mother, a friend, and a creative, I’ve worn many hats. I know how it feels to be pulled in a million directions — to give your best to everyone else and forget to pause for yourself. If that sounds familiar, you’re not alone. I’ve been there too.

Bloom Effect Studio was born out of a deep belief that everyone deserves to feel seen, celebrated, and confident in their own skin. Whether you’re stepping in for professional headshots, a maternity session, a personal branding shoot, or a Quinceañera celebration, my goal is the same: to help you feel empowered and truly seen.

This is more than just photography — it’s a chance to reclaim your moment. Even if you’ve never been in front of a camera, you’ll walk away with more than beautiful portraits. You’ll leave with a new sense of confidence and a deeper connection to yourself.

Your Story
Through my Lens

When you step into our 1,810 sq ft Sarasota photography studio, I want you to leave everything else at the door. With a coffee bar, makeup station, dressing room, and curated spaces for every kind of photoshoot, this is your moment — and it’s all about the story you want to tell.

Maybe it’s a chapter of self-love, a personal branding session full of confidence, or the first time you’re holding your newborn in your arms. Maybe it’s capturing the real, wild beauty of your family.

 

We start with a consult call to align your vision and ensure your session gives you real value — emotionally and visually. Whatever you need, we always go above and beyond to capture it with honesty, warmth, and a bit of magic.

behind the bloom!
behind the bloom!
01
Let’s Dream Together
Hello! Let’s start with a cozy chat to discuss your vision for the photoshoot. I’ll ensure you’re confident and excited as we craft a unique experience just for you!
02
Your Time to Shine
Step into our studio with confidence; I’m here to guide you through every pose and ensure you feel comfortable and look stunning. It’s all about capturing the true, radiant you.
03
The Big Reveal
This is where the excitement unfolds! We’ll review your photos together, refining each shot to accentuate your natural beauty. My goal is simple: for you to fall in love with every photo.

Serving Sarasota, Bradenton & Beyond

At Bloom Effect Studio, we’re all about capturing your story with purpose and style. Whether it’s a dreamy Quinceañera, your wedding day, a family session, or a glamour photoshoot — if it matters to you, it matters to us.

We’re proudly based in Sarasota, Florida, and love working with clients from Bradenton, Lakewood Ranch, and surrounding areas. With a creative eye, premium equipment, and a personalized approach, we make sure every photo looks and feels like you — never generic, always real.

 

No cookie-cutter poses here — just authentic moments, expertly captured and beautifully delivered. Let’s make magic together and turn your story into timeless images you’ll cherish forever.

Because Every Moment
Deserves to Be Remembered

I believe life’s little moments — the spontaneous laughs, quiet glances, and joyful embraces — deserve to be remembered forever. That’s why I’m passionate about turning your Sarasota photography session into fine-art prints that don’t just live on a hard drive, but come to life in your home.

 

Whether it’s a framed family portrait that greets you each morning, or a custom album from your Quinceañera, maternity, or newborn session that you can flip through with your kids — these are more than images. They’re your legacy, preserved one heartfelt moment at a time.

The

bloom effect

Here’s what I want you to know: You are enough — exactly as you are, right now. My job as your Sarasota portrait photographer is to show you that through my lens, to help you fall in love with yourself again… or maybe for the very first time.

That’s the Bloom Effect — a journey of self-love, confidence, and seeing yourself in full bloom. Whether you’re celebrating a personal milestone, capturing your family’s story, or stepping in front of the camera for a self-love photoshoot, this is your time.

So, are you ready to celebrate yourself and your story in a way that feels real and empowering? If so, I can’t wait to meet you. Let’s create something beautiful together.

With love and light,

Astrid Cruz

Ready to Book Your Session?


Let’s connect and chat about how we can bring your vision to life. Whether it’s a solo shoot
or a family celebration, I’m here to make it unforgettable.

Click below to get started!

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